Affiliate marketing is an essential element for companies and organizations. But advertisers don’t use a necessary component, of affiliate marketing: the product lists. We explain why these are so important and give three tips on making product listings suitable.
What Are Product Listings In Affiliate Marketing?
Product lists are used mainly by price comparison providers and by Comparison Shopping Service (CSS) publishers, retargeting partners, or influencer networks. In addition, blogs also use product lists to compare the products mentioned.
Why leave a lot of product listings to be desired? This is usually due to the lack of optimization and, at the same time, the lack of understanding of the quality of the product lists.
Three Tips For Good Product Listings
Good quality product listings are crucial for more sales in the affiliate program. Therefore, the experts at ad agents GmbH give you three tips for good product lists.
Tip 1: Consider Legal Requirements
If product lists do not contain the legally required information, publishers cannot use them. For example, items sold by weight, volume, length, or area do not include the base price (a price per unit of measure).
The age rating levels should be part of a product list following Section 14 of the Youth Protection Act for products with age restrictions. Typical examples of these products are alcohol or video games.
Tip 2: Use Performance-Enhancing Images
The be-all and end-all of product lists are the pictures. To increase performance, the images should not only be of high quality but also fit the respective target group. Neutral product images that can be cut out are informative and can be used in various ways. For example, they can also be used in collages and set offers.
Tip 3: Always Keep Data Up To Date
Abandoned purchases constitute a significant annoyance and often have a specific reason: the data is not up-to-date. The product data is often only exported once a day from the respective online shop and imported into the channels. However, due to this time lag of 24 hours, there are deviations in prices, availability, and other data.
To avoid trouble from the start, changes in the online shop should be automatically synchronized with export and import. Unique solutions are also available for extensive product ranges.
Good Product Lists With The Help Of Ad Agents GmbH
With good quality product lists, the affiliate program is much more successful. The experts at ad agents GmbH know precisely what is essential. If you want more tips for good product lists, you can find them in detail at ad agents GmbH, including an insider tip.
Ad agents GmbH is part of the listed ad pepper media group and has been working on digital advertising measures according to the principle of “best performance” since 2006. More than 100 ad agents experts use innovative technologies to develop national and international brands successfully.
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