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Meta Has To Cope With The First Drop In Sales Since Its IPO

A trend reversal has probably taken place at Meta because the US group had to announce a decline in sales for the second quarter of 2022, for the first time since its IPO in 2012. It’s almost a bit reminiscent of Netflix’s Q1 numbers. Because Meta also has to cope with a decline for the first time.

This is not found in the subscribers but the business figures. For the first time since its IPO in 2012, the group has announced falling sales figures.

What Does Meta’s Quarterly Report Look Like?

Compared to the previous year, meta sales fell by around one percent to 28.8 billion US dollars. And the profit at the end of the second quarter is also harmful. Yields fell by almost 36 percent to around 6.7 billion US dollars.

For the current quarter, the parent company of Facebook, Instagram, and WhatsApp expects total sales of between 26 and 28.5 billion US dollars.

What Reasons Does Meta See For The Weak Numbers?

A significant problem in the past quarter is the weak Demand for advertising. The quarterly figures would have shown a continuation of this trend.

This is mainly due to the general economic uncertainty. And the strong dollar and the resulting exchange rate effects also harmed earnings. According to a forecast by the company, the figures for the third quarter of 2022 could be affected by a whopping six percent compared to the previous year.

Meta has corrected the forecast for total expenditure for the current financial year. Initially, payments of 87-92 billion US dollars were planned. Now it should only be 85-88 billion US dollars.

After All, The Number Of Users Is Increasing

But not everything about the announcement of the quarterly figures made a wrong impression. Meta could at least shine with increasing user numbers.

Subsidiary Facebook, for example, increased its daily active users by three percent to 1.97 billion compared to the previous year. The monthly active users increased by one percent to 2.93 billion.

The group’s entire app family with Facebook, Instagram, WhatsApp, and Messenger grew even more. There was an increase of four percent in each case. The group family has 2.88 billion daily and 3.65 billion monthly active users.

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